CNH CEO Gerrit Marx says India could play the same role in agriculture as China did in cars 15 years ago, as the company launches a new tractor and looks to expand its market share.
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“India is probably for agriculture what China was 15 to 20 years ago for passenger cars,” said Gerrit Marx, Global CEO of CNH, in an exclusive interview with CNBC-TV18. He explained that CNH’s New Holland tractors and industrial equipment business aims to expand its presence in India and achieve a double-digit market share.
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