Mahindra secures bookings for new EVs worth ₹8,472 crore on day 1

Mahindra & Mahindra on Friday announced that it received 30,179 bookings for its newly launched electric SUVs — XEV 9e and BE 6 — on the first day of availability. The company said the bookings translate to a value of 8,472 crore at ex-showroom prices.

The automaker opened bookings for both models on Friday, with the XEV 9e accounting for 56% of the total and the BE 6 making up the remaining 44%.

“Mahindra Electric Origin SUVs create a new record in EV category by clocking 30,179 bookings on Day 1,” Mahindra Group Chairman Anand Mahindra said in a post on social media platform X.

The company revealed that 73% of the bookings were for the top-end Pack Three variant, which comes with a 79 kWh battery. The two SUVs are priced between 18.9 lakh and 30.5 lakh (ex-showroom).

The milestone comes as electric vehicle sales in India reached nearly 1 lakh units last year, indicating growing consumer interest in the segment. Mahindra aims to strengthen its position in the EV market with the new launches under its Electric Origin lineup.

Leave a Comment