“The $19 million fundraise is largely to scale up production. A significant portion will also go into marketing overheads. We’re creating an aspirational brand and want to ensure that the right customer experience is delivered,” Arjun stated in an interview to CNBC-TV18.
Raptee Eyes Expansion to Eight Cities by FY26
As Raptee prepares for the market launch of its high-voltage T30 electric motorcycle, the company has outlined an ambitious expansion strategy. Arjun confirmed that the startup aims to establish a presence in eight cities across India by the end of the financial year 2026.
“Our first exclusive outlet is going to be in Bangalore in about two months’ time. However, by the end of the financial year, we’re looking at eight cities where we’ll have a couple of company-owned-company-operated outlets initially before transitioning to the dealership route,” he explained. Raptee’s first factory outlet, located in Chennai, will also serve as an experience center where customers can test ride the motorcycle and witness the manufacturing process firsthand.
ARAI Certification for High-Voltage Tech Sets Raptee Apart
Raptee has also secured Automotive Research Association of India (ARAI) certification for its high-voltage technology, making it the first Indian electric two-wheeler manufacturer to meet electric car fast-charging standards. The startup has developed an indigenously designed and patented high-voltage powertrain, a feature previously exclusive to electric cars.
“What we’re essentially doing here is bringing car technology to two-wheelers. Electric cars transitioned from low-voltage to high-voltage architecture, which enhanced their performance beyond petrol cars. We’re applying the same shift to motorcycles,” Arjun explained. “This certification validates the work we’ve done in developing the tech, building the supply chain ecosystem, and getting our suppliers on board.”
Despite minimal marketing efforts, Raptee’s first motorcycle, the high-voltage T30, has already garnered approximately 8,000 bookings. According to Arjun, the high demand underscores the lack of strong alternatives in the electric motorcycle segment.
“The response has been phenomenal. We’ve received 8,000 bookings organically, without any marketing. This will help us generate about $25 million in revenue by the end of FY26,” he noted. The T30, priced at ₹2.39 lakh, is positioned against 300cc internal combustion engine (ICE) motorcycles, promising superior performance and rideability, Singh said.
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